Koodo, Virgin & iPhone best in 2008 Canadian Wireless Rankings

As expected, smaller, nimbler operators were in the spotlight in the J.D. Power’s Satisfaction Study. More specifically, Koodo and Virgin Mobile left far behind giants like Rogers and Bell.

In the postpaid segment, Koodo Mobile ranked first, followed closely by Virgin Mobile and SaskTel, a regional operator. In prepaid, Virgin Mobile ranked again highest, followed by PC Mobile and Telus Mobility. Both Bell and Rogers were ranked lowest.

Now in its fourth year, the study, based on responses from nearly 15,000 mobile phone users, examines perceptions of wireless customers with their service, mobile phone and retail experience.

Sources

J. D. Power & Assoc Canadian Wireless Survey 2008 (2008 PDF, 2005 PDF)

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