We recently learned that Canada's Competition Bureau (7) took the unusual step of warning the public about several hoaxes perpetrated on the Internet and not only (9). This is a good opportunity for this article, since after getting for the nth time a chain email from a friend, I had already decided it's about time I write this little ditty, in the hope that if I am to receive more junk / chain mail from friends, they will at least be more interesting / innovative.