Information Architecture > Data Warehousing > An invisible abomination

Nebu (meaning "gold" in Egyptian) is a company with a sneaky product. It enables ISPs to surreptitiously insert ads in webpages they serve to their customers transparently. This means that they can do so without the knowledge or consent of either their customer or the content provider. Obviously, this product can be misused, but it can also be used to provide advertising supported Internet access far better than NetZero used to. Put to good use, it has the potential to divert more advertising dollars and bring to the limelight more obscure sites, to the detriment of the sites with the lion share of eyeballs. That's an interesting development at a time when the net neutrality debate rages on. These guys' lawyers stand to make a lot of money. In fact, I wouldn't be surprised if this was not somehow started by lawyers. :) Source / More info: Information Architecture > Data Warehousing > An invisible abomination

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